Princess Ghida stated: “We will continue to challenge and fight cancer every day, every hour, and every moment of our lives—until the day we defeat it once and for all."
The campaign, which will be held throughout the month of February, was launched under the slogan: "50% is in Your Hands,” a reference to the scientific research confirming that a healthy lifestyle can reduce the risk of cancer by up to 50%. Accordingly, the campaign encourages people to adopt healthier habits to prevent cancer, such as quitting smoking, being physically active, prioritizing mental well-being, and choosing a nutritious diet.
As part of the campaign, an awareness event was organized at the King Hussein Cancer Center with the participation of patients, their families, and the medical staff.