Amman, February 4, 2023 – HRH Princess Ghida Talal, Chairperson of the King Hussein Cancer Foundation (KHCF) and Center (KHCC), launched a national cancer awareness campaign under the slogan “JordanXCancer” on the occasion of World Cancer Day, which falls on February 4th each year. Princess Ghida stated, “We will continue to fight cancer every day, every hour, and every moment of our lives.” The campaign, which will be held throughout the month of February, aims to encourage people to adopt healthier habits to prevent cancer. It raises social awareness about the importance of a healthy lifestyle, and highlights changes that individuals and institutions alike can make to their daily routine, such as stopping smoking, eating healthy, being active, and taking care of their mental health.