Amman, October 2017 - Under the patronage of Her Royal Highness Princess Ghida Talal, Chairperson of the King Hussein Cancer Foundation and Center (KHCF/KHCC), the Jordan Breast Cancer Program (JBCP), led by KHCF, held a press conference for the 2017 Arab Breast Cancer Awareness Campaign, with the theme “Reassure us, and get screened”.
The campaign is the first of its kind in the Arab world and includes the participation of 10 countries: Jordan, Lebanon, Saudi Arabia, UAE, Palestine, Bahrain, Iraq, Egypt, Morocco, and Algeria.
Princess Ghida Talal declared in her speech at the press conference that; “Every mother in Amman, every daughter in Beirut, every sister in Jerusalem and every friend in Baghdad, Riyadh, Manama, Cairo, Rabat, Abu Dhabi, and Algeria is our priority, and her health is our ultimate goal." She also added “Today, I turn to every woman in every village, every city, and every Arab country and ask her: ‘Reassure us…and get screened.’"
The press conference was attended by Dr. Asem Mansour, Director General of KHCC and Chairman of the Jordan Breast Cancer Program, and Mrs. Nisreen Qatamish, Director General of KHCF and Director of the Jordan Breast Cancer Program.
JBCP extends its most sincere appreciation to the Platinum sponsor of the 2017 Arab Breast Cancer Awareness Campaign, "Hikma Pharmaceuticals” and the Bronze sponsor, "Pfizer" for their support.